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Vachon celebrates 100 years in business with a smile | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Vachon is recognizing its anniversary with a birthday campaign that keeps with the playful tone it has kept for much of its 100-year history. Longtime agency partner Cossette combed the Bibliothèque et Archives nationales du Québec (BAnQ) for suitably dour images of what look like Depression-era people – and then brightened their black and white visages with full colour Vachon cake beards complete, with bite marks made to look like a smile.

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