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Old Dutch gets down with the gridiron | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Old Dutch Foods and the CFL are teaming up on a large-scale snacking partnership as the chip brand enters its first season as a league sponsor. “CFL Pick ’em” gives fans the chance to play for daily and weekly prize packs, including a grand prize trip to the Grey Cup, for correctly picking the week’s games. The contest partnership is coming to grocery with large display assets to coincide with the upcoming CFL season.

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