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Oh Henry! uses a spontaneous contest to tackle hunger | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Oh Henry! is leaning into the spontaneity of its latest campaign with an equally time-sensitive approach to shopper marketing. The retailer is sending out mass texts to Canadians who signed up for a chance to win a cash prize of $1,000. Participants have a one-hour window after receiving the text message to purchase an Oh Henry! product at a Circle K store for their chance to win a prize. They must upload an image of a receipt within 24 hours.

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