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McCain puts mom on the other side of the camera | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

McCain is coming to life on Mother’s Day, helping capture candid familial moments. Rethink’s latest work for the frozen food brand is called “Put Mom in the Picture,” informed by insights that 84% of Canadian moms say that when they’re together with their family, they are the person taking the photos, and that 77% of moms appear in less than half of the family photos on their camera rolls.

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