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Kraft Heinz teams with PC Optimum to welcome barbecue season | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Kraft Heinz and Loblaw are teaming up for a mammoth points giveaway, with big display assets to match the size of the prize. The CPG and grocer are incentivizing consumers with the chance to win 15 million PC Optimum Points (equivalent to roughly $15,000 in purchases from Loblaw stores), plus prizes of Weber barbecues.

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