Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
Join Today... It's free!
Already a member?
Please Login to Continue:

Berners Bowie Lee taps dancehall culture to promote a tonic wine in the Caribbean | Strategy Online

Post Response | Subscribe to Story

Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

It was an understanding of dancehall culture that helped a Toronto agency secure the business of a Trinidad and Tobago-based brewery. Berners Bowie Lee created a new campaign for tonic wine brand Rockstone that taps reggae icon Stephen Marley, as well as other dancehall and soca artists.

Post Response