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Absolut uses AI to mix cocktails embodying Canada’s neighbourhoods | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Josh Kolm

Vodka brand Absolut has launched a new Canadian campaign, turning to AI to find the cocktails that best embody some of the country’s most vibrant neighbourhoods – even if some of the ingredients are a bit more philosophical than what you might find behind a typical bar.

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