This article gives an interesting claim about the importance of segmentation from a pricing perspective.  Sometimes companies overlook segmentation and segment customers only based on generic traits.  But this article opens up our eyes to how segmentation based on price structure and behaviour can help capture some untapped profits.

Check out the full article, and post your thoughts!

Source: Financial Post, June 28 2011.

"So next time segmentation is on the agenda, look up from your smartphone. Segmentation is hardly boring when you capitalize on untapped profits."

http://www.financialpost.com/executive/Segmentation+should+your+pricing+%20backbone/5014444/story.html