By Rebecca Harris | May 09, 2017

No Frills says there’s a price to be paid for those fancy in-store musicians, chalkboard artists and produce items stacked like pyramids: higher grocery bills. A new national marketing campaign—No Frills’ first in about six years—urges consumers to “get the frill out of their bill,” with an aim to demonstrate the banner’s commitment to quality food at low prices.

http://www.canadiangrocer.com/top-stories/no-frills-tells-shoppers-to-get-the-frill-out-of-their-bill-72665