It appears that for Kraft smaller is better. According to a press release the food giant will be splitting itself into two separate companies with one autonomous business focused on snacks (Oreo, Trident, Cadbury, Milka) and one focused on the North American grocery business (Miracle Whip, Cheese, Kraft Dinner, Peanut Butter).

What Does This Mean For Canada?

http://sinsblog.com/2011/08/04/kraft-crumbles-its-own-cookie/